Luxury Experience Voyage

FROM SWITZERLAND TO ITALY

#glionluxury

Think you know luxury ? Think again: the global luxury industry is changing fast for a new generation of consumers and top brands are seeking new recipes for success.

Glion’s Luxury Experience trip will take you behind the scenes of this secretive world to discover the tools and techniques that leading brands are using to create sensational, customizable brand experiences. In addition to visiting luxury brands and exclusive locations, you will learn the Swiss methods for creating impeccable service at Glion Institute of Higher Education, which has been consistently ranked among the top 3 hotel schools in the world. We’ll also introduce you to the new Luxury Brand Management degree specialisation with its industry experts and workshop at Domus Academy in Milan.

Don’t miss this exclusive chance to learn how luxury brand promises come to life.

join us

1. YOUR FIRST DAY

TIMEPIECES & TASTES

Morning
Your hosts will welcome you at Geneva Airport, Switzerland, and kick off the project with a lunch at Caviar House & Prunier.

Afternoon
Get a look behind the scenes of renowned Swiss watchmaker Patek Philippe and discuss trends with an authority on luxury, precision and innovation.

Evening
Enjoy dinner at the Montreux Jazz Café & stay for two nights at the iconic Fairmont Le Montreux Palace, with views of the French Alps and the Lac Leman (Lake Geneva).

2. YOUR SECOND DAY

THE ART OF SERVICE

Morning
See how hospitality students learn to create the perfect customer experience and then try your hand at it on the Glion campus.

Afternoon
Eat lunch at the Hotel des Alpes, Glion’s student-run restaurant where they practice the “a la carte” culinary arts and dining service.

Evening
Explore Montreux Jazz Festival founder Claude Nobs’ famous chalet and walk in the footsteps of famous musicians as you enjoy regional wines and delicacies.

3. YOUR THIRD DAY

LUXURY TRENDS

Morning
Meet students and faculty of the new Luxury Brand Management degree specialization.

Afternoon
Take a first-class train ride from Montreux to Milan through scenic landscapes and contrasting cultures as you cross the Alps into Italy’s Aosta Valley and Piedmont region.

Evening
Arrive in Milan, the world’s fashion capital and cozy into your room at Mandarin Oriental, one of the city’s leading 5-star hotels.

4. YOUR FOURTH DAY

BRAND EXPERIENCE

Morning
Watch students present their brand experience project for the representatives of a real luxury brand, the culminating point of the Domus Academy workshop.

Afternoon
Explore Milan’s luxury boutiques and spend your free time shopping, visiting galleries or wandering about.

Evening
Head home with a suitcase full of ideas and memories to last a lifetime.

CONTACT & RSVP

If you have questions, please contact :
Joel Reeves, Communications Manager / email:
Or Amandine Mathisse, Community Manager / email: